Francisco Lozano has joined the Sweetwater as a Senior Consultant. Lozano was Arauco’s Innovation Director, a company where he worked for 23 years, first forming the areas of strategic marketing, development of the distribution business in Latin America, industrial sales area and, in recent years, developing and implementing an innovation model, whose purpose is to create value for Arauco and its environment. He is the director of several companies, such as E2E, Golden Omega, Tecverde and Sirve. He also participates in various guild activities and collaborative projects, such as the Chilean Chamber of Construction, Corma’s Madera21, the UC-Corma Wood Innovation Center, the Copec UC Foundation and is a consultant for Mitsubishi Chile for new business and innovation. Lozano is an Industrial Civil Engineer from Pontificia Universidad Católica, and has an MBA from the same university. He has developed a strategic and innovative vision of business, together with a wide network of global contacts, which has allowed him to develop multiple projects in different areas.